Insight
How replay, signals, and intent connect
Why one layer shows behavior, another detects pressure, and a third explains failure.
Core idea
Behavior is only useful when it can be interpreted. Replay, signals, and intent each explain a different part of the same moment, and none is complete on its own.
Why it matters
- Replay shows what happened but not whether it matched the intended next action.
- Signals detect friction but not whether the user still reached the right outcome.
- Intent gives the missing direction behind the movement.
Explanation
- A pause in replay can mean confusion, comparison, or blocked action.
- Signals tell you whether that pause behaves like stress.
- Intent tells you whether the user should have moved into checkout, activation, or another next step.
How EaseUse approaches it
- Replay is treated as evidence.
- Signals are treated as detection.
- Intent is treated as explanation.
Supporting examples
- Result viewed, no checkout: replay shows the path, signals show hesitation, intent shows missed next step.
- Preferred option selected, then reversed: replay shows the switch, signals show uncertainty, intent shows the wrong path winning.
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